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Mexico’s New $25 Tourist Tax: What Visitors to Cabo Need to Know

  • Writer: Jason  Bailey
    Jason Bailey
  • Jul 5
  • 2 min read

Updated: Oct 4

As of July 1, 2025, Baja California Sur has introduced a mandatory tourist tax of 470 MXN (about $25 USD) per person for non-resident visitors staying longer than 24 hours in destinations like Cabo San Lucas, La Paz, Loreto, and Mulegé.


Here's what to know about Mexico's new $25 tourist tax:


What You Pay & When

Embrace it is a tourism tax authorized by Article 129 Bis of the Baja California Sur State Treasury Law.

  • Who pays: All international tourists staying over 24 hours (residents exempt).


  • How to pay: Online before or during travel via the official Embrace IT portal (managed by Tourist Tax México in partnership with Travelkore). You’ll receive a QR code to present on arrival at airports or highway checkpoints.


  • Why it matters: Paying online ahead of time avoids delays at entry points.


  • The tax applies to all international visitors arriving by land or air at Los Cabos (SJD), Cabo San Lucas (CSL), La Paz (LAP) and Loreto (LTO) airports.


What the Revenue Supports


The funds will be reinvested into local communities through the Embrace IT initiative, which funds:


  • Public safety and emergency response

  • Infrastructure—roads, community facilities, tourism support

  • Environmental and sustainability efforts

  • Cultural, educational, and sports programs


Why It Matters for Anglers and Charter Guests

cabo fishing charters
  1. Seamless Arrival – Avoid delays by pre-paying and arriving with your QR code in hand.

  2. Enhanced Local Services – Improved infrastructure and safety mean better access to marinas, roads, and public amenities.

  3. Support for Conservation – Contributions help preserve the marine ecosystems and coastal environments anglers love.


Tips for Your Next Cabo Trip

  • Pre-pay online as soon as your trip is booked.

  • Keep a digital and printed copy of your QR code.


Plan Ahead & Fish With Confidence

Don’t let last-minute fees slow you down. Pre-pay the $25 USD tourist tax and arrive in Cabo ready to catch your dream fish. Your payment helps fund safer harbors, cleaner beaches, and stronger local communities.


Summary Table


What

Details

Amount

470 MXN ($25 USD)

Applies to

Non-residents staying >24 hrs

Payment

Online before arrival (QR code)

Use of funds

Infrastructure, environment, social

Why it matters

Better experiences + community care


Where And How Do I Pay The Tax?

Mexico's new $25 tourist tax payment must be made exclusively online through the Travelkore platform, and travelers must present proof of payment at the state’s entry and exit points.


New Embrace IT tax in effect for visitors to certain Mexico destinations such as Cabo San Lucas, and La Paz.

“Our commitment is to provide an unforgettable tourism experience while protecting our ecosystems and supporting the well-being of local communities. EMBRACE IT is a key tool to achieve this,” said Bertha Montaño Cota, Minister of Finance and Administration.


The new measure is being implemented in partnership with Tourist Tax México, S.A. de C.V. (TTMX), using Travelkore’s SaaS technology to streamline the payment process.


For more information or to make a payment, visit www.embrace.bcs.gob.mx/


For our Cabo fishing charter guests, mention this blog post in the comments section on our booking form when booking Cabo fishing charters and get a $25.00 discount off of your charter balance or as a credit toward a food and beverage order!


Tight lines—and smooth arrivals from us at Top Anglers Sportfishing Charters Cabo!





 
 
 
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